Practical, no-fluff guides on the parts of being an independent artist that nobody teaches — writing listing descriptions, pricing original artwork, building a bio that opens doors, and issuing documentation that collectors and galleries actually trust.
Featured Guide
What to include on a CoA, why collectors require it before buying, how to number certificates, which format to use, and how to deliver one professionally. The most important document an independent artist can issue — and one most artists get wrong.
All Guides
The collector's perspective — what a CoA actually proves, how it fits into provenance, what happens to artwork that doesn't have one, and why the absence of documentation collapses resale value decades later. Includes a brief history of art authentication and how blockchain CoAs compare to traditional documents.
The five elements every great listing description needs — the hook, the story, the physical facts, the invitation, and the proof. Covers Etsy, Saatchi Art, and your own website separately. Includes a before-and-after rewrite of a real listing, and notes on where to place keywords naturally.
Five annotated artist bio examples — two short bios (for Instagram and Etsy), two medium bios (gallery submission and website), and one full-length grant-application bio — with notes on what each choice accomplishes. Covers tone, length, first vs. third person, and the most common mistakes to avoid.
Two formulas — the cost-based method and the linear inch method — with worked examples using real numbers. Covers material costs, hourly rates, gallery commission pricing, Etsy fee calculations, and how to raise prices without losing your existing buyers. The most practical pricing guide written for working artists.
Tools these guides are about
Artwork Studio
AI titles, listing descriptions, colour analysis, pricing suggestion — from your artwork photo. 1 credit.
Certificate of Authenticity Generator
Print-ready CoA PDF in 5 professional templates, artwork photo always embedded. 1 credit.
Artist Bio Builder
Short, medium, and full-length bio from your statement and website URL. 2 credits.
CoA Creation Guide
The definitive guide on what to include, how to number, and how to deliver a Certificate of Authenticity.
2 free credits on signup. No credit card required. No subscription.